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The clean series
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like.
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused. One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.
For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused. One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it. So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like. Second, use lorem ipsum if you think the placeholder text will be too distracting.
Articles

In the heart of Valencia
As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition

Ethimo mountain style
So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of

For clear thinking
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again

The clean series
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props

Flowing serpentines
As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition

Here comes autumn
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again